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FOR IMMEDIATE RELEASE – POMONA VALLEY ART ASSOCIATION
Pomona Valley Art Association (PVAA), established in 1952, celebrates local artists and showcases their talents in
a unique setting – Gallery SOHO, located in Montclair Place mall.
We are excited to announce the re‐opening of the Gallery SOHO artist co‐operative gallery, tied to the launch of
our online shopping experience! Our new capabilities allow the community to have access to our artists and their
work in a manner that supports health safety during the COVID‐19 health crisis. The entire inventory of the PVAA’s
35+ exhibiting artists has been made available for online shopping for the first time. Clients can choose to have
items shipped to their homes, or enjoy quick in‐store pickup conveniently located near abundant parking at
Montclair Place. Gallery SOHO was closed to the public by the PVAA Board on December 26, 2020 out of an
abundance of caution in anticipation of a holiday surge of COVID‐19. Gallery SOHO will re‐open at 12:00PM on
February 1, 2021. In addition, we are actively seeking artists who would like to join the PVAA and exhibit both ingallery
and online – and encourage them to complete our online application to begin the process.
Online Shopping: pvaaonline.myshopify.com Artist/General information: pvaa.net
PVAA has also re‐launched our social media platforms on both Facebook and Instagram!
Facebook: @PomonaValleyArtAssociation Instagram: @new_pomona_valley_art_association
Robert Scott, PVAA Business Transformation Manager: “The launch of our online shopping experience is the
foundation for our emerging strategy to engage with the community in the age of COVID‐19. Tied to our social
media platforms, we will move forward with offering artist showcases, webinars, virtual juried shows, and other
new virtual experiences to keep our artists and the community engaged. Protecting the health and safety of our
artists and clients is paramount, and these new technologies are allowing us to fulfill that mission.”
Kathleen McCall, PVAA President: “The closure of Gallery SOHO on December 26 has allowed us to focus on
implementing our new online system, and protect our artists and clients during the holiday surge of COVID‐19.
We are grateful to our lessors at CIM Group for enabling flexibility during this time, and look forward to working
with them on activities that integrate with the Montclair Place’s community engagement goals.”
John Bagley Jr, PVAA Exhibiting Artist / Social Media Coordinator: “It is so important to keep arts and culture alive
during this time – I am excited to revitalize the PVAA’s social media presence. We are looking forward to offering
engaging content and learning experiences to our clients and provide an outlet for our artists – especially during
a time when they aren’t able to interact in person. These new tools create the perfect environment to safely tell
our stories to an eager audience.”
Pomona Valley Art Association is a 501c(3) non‐profit art association established in 1952 and dedicated to the
stimulation of creative interest, education, and the enjoyment of art in all its various forms. Gallery SOHO is
located inside Montclair Place, and together with the next‐door PVAA Art Place, provides 4700+ square feet of
space dedicated to art and art learning in the community. PVAA operates monthly juried shows, open to members
and the general public – as well as an annual show that attracts over 100 local artists.
Contact:
Robert Scott – PVAA Business Transformation Manager – (949)842‐8229 – aspenltd@outlook.com
John Bagley Jr – Exhibiting Artist/Social Media Coordinator – (619)607‐5059 – sohosquare64@gmail.com
Kathleen McCall – PVAA President – (909)936‐6630 – kathleenmcccallartist@gmail.com
Gallery SOHO – (909)624‐4900 – pvaashop@gmail.com